LYTE Technology Social Media & Marketing Design

In my role as Social Media & Marketing Designer, I was the creative engine behind LYTE Technology’s online presence, shaping the visual identity of the brand across Instagram, TikTok, YouTube, and paid advertising channels. I produced a wide variety of multimedia content. Including static graphics, animations, product mockups, reels, and video promos that resonated with our target audience of tech enthusiasts, gamers, and digital creators. I developed and maintained a robust content calendar that aligned with product launches, influencer partnerships, and major marketing initiatives, ensuring all campaigns had a cohesive aesthetic and clear call to action.

I also managed community interactions, curated user-generated content, and collaborated with ambassadors to amplify our brand voice. From viral content to email blasts and sponsored ads, my work helped LYTE grow its social following, improve customer acquisition, and position itself as a disruptive player in the performance PC space. I balanced creative execution with performance insights, regularly analyzing data to refine our content strategy and maximize ROI.

Tools Used
Figma • Adobe XD • WordPress • Google Analytics • Adobe Photoshop • Adobe Illustrator

Results
+40% Instagram followers
+60% engagement across all posts
Top video campaign: 500k+ views
+25% increase in sales during tenure

Testimonial

“Gabriel rebranded our social media from the ground up — giving us a consistent look, voice, and feel. He was instrumental in driving growth.”
— Caleb Borgstrom, CEO, LYTE Technology