My Portfolio

Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.

Client: Corcoran – Elaine Meyers Team
Role: Real Estate Agent (Social Media Strategy & Branding)
Deliverables: Social Media Strategy, Instagram Post Templates, Content Calendar

The Challenge

As a new agent at Corcoran, I needed to build a recognizable personal brand in a highly competitive NYC real estate market. The challenge was to stand out on social media, especially Instagram, and create engaging content that would attract potential buyers and renters while showcasing my expertise.

Project Goals

Build a strong, cohesive social media presence for brand recognition
Increase engagement and grow a relevant audience on Instagram
Develop a content strategy that promotes listings, real estate tips, and client success stories
Create a scalable, branded Instagram template system for easy post creation

My Role

I developed the content strategy, visual design, and execution for my social media presence:
Created custom Instagram post templates for property listings, market updates, and tips
Developed a content calendar to ensure consistent posting and engagement
Designed branded visuals that aligned with the luxury nature of NYC real estate
Managed daily interactions with followers, responding to messages and comments to increase engagement

Tools Used
Canva Pro • Adobe Photoshop • Google Workspace • Instagram Insights

Results
📈 +30% Instagram followers
🔥 +40% engagement rate across all posts
💬 Increased client inquiries through Instagram DMs
💼 Closed multiple deals directly influenced by social media visibility

Freelance Design Work

Freelance Digital Designer
Client Base: Independent & Agency Partnerships
Timeline: Nov 2020 – Present (Ongoing)
Deliverables: Website Designs, UX/UI, Branding, Marketing Collateral, Social Media Assets

The Challenge
As a freelance designer, I’ve collaborated with a diverse roster of clients across industries including healthcare, tech, construction, entertainment, and real estate. Each project required unique design solutions tailored to the client’s brand, audience, and business goals. From creating engaging, user-friendly websites to developing strategic branding and marketing materials, the goal was to deliver cohesive, high-impact digital experiences—no matter the industry or medium.

Project Goals
Craft responsive websites with intuitive UX and clear navigation
Build and refine brand identities (logos, colors, typography) that stand out and scale
Design marketing materials that align with business objectives and drive engagement
Create compelling digital assets for social media and ad campaigns
Maintain design consistency across digital and print platforms

My Role
Across each project, I led the creative execution from concept to delivery:

Designed custom websites with a strong focus on UX/UI
Created full visual identities including logos, brand guidelines, and collateral
Produced marketing materials including social posts, brochures, and pitch decks
Worked with developers to ensure seamless integration between design and functionality
Adapted design strategies based on client needs, target audience, and platform

Clients & Services Provided
New York Pest Control Exterminators – Web & UX Design
Cavendish IP Solutions – Web & UX Design
Virtual Seamstress – Web & UX Design
Custom Drapes & Curtains – Web & UX Design
Parallel Realty – Marketing Design
Great Neck Thyroid Clinic – Web & UX Design
Cultivating Digital – Web Design, UX, Social Media, Marketing Design
Overheard on Wall Street – Web & UX Design
Tavezio – Marketing & Graphic Design
Children's Wellness Center – UX Design
Blue Horizons Recording Studio – UX Design
NSAT Construction – UX Design
Marston Ward Public Adjuster – Web Design
Purple Plumbing Co. – Web & UX Design

Tools Used
Figma • Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Sketch • Canva Pro • Wix • WordPress

Results
📈 Increased client site traffic and engagement through strategic UX redesigns
🎨 Elevated branding for over a dozen small businesses and startups
💼 Successfully delivered 20+ websites and marketing packages
📢 Helped businesses achieve higher lead conversions through enhanced design clarity
🚀 Built long-term client relationships with consistent repeat collaborations

Social Design + Marketing – LYTE Technology

Client: LYTE Technology
Role: Lead Digital Designer
Deliverables: Social Media Strategy, Visual Branding, Ad Creatives, Campaign Templates

LYTE Technology creates high-performance PCs for gamers and content creators. I led a complete redesign of their digital presence to reflect the speed, style, and energy of their product line.

🧩 The Challenge

LYTE had a strong product but struggled to communicate its identity consistently across social channels. Their existing content lacked cohesion and visual impact, leading to underperforming engagement.

🎯 Project Goals

Build a cohesive, modern digital brand
Increase Instagram and TikTok engagement by 30%+
Develop reusable content templates for scalability
Support ongoing paid media campaigns with fresh creative

🎨 My Role

I led the visual strategy, content creation, and design execution across all social platforms:
Created branded templates for posts, stories, and reels
Designed paid media graphics for Facebook/Instagram Ads
Shot and edited TikToks aligned with emerging trends
Built internal brand guidelines for design consistency

🛠 Tools Used

Figma
Photoshop & Full Adobe Suite
Canva Pro
Google Workspace
Meta Ads Manager

📊 Results
+40% Instagram followers
+60% engagement across all posts
Top video campaign: 500k+ views
15% increase in sales during Q3 (in collaboration with marketing)

💬 Testimonial

“Gabriel transformed the way we show up online. Our brand feels unified and bold—exactly what we needed.”
— Caleb, Head of LYTE Technology

UX & Web Design – LYTE Technology

Client: LYTE Technology
Role: Digital Designer (UX/UI Design & Website Redesign)
Deliverables: Website Redesign, User Experience (UX) Strategy, UI Components

The Challenge

LYTE Technology had an innovative product but struggled with an outdated website and a lack of user-friendly design. The website's poor user experience (UX) led to low engagement, and the site didn’t clearly convey the product’s value proposition. The challenge was to overhaul the website, improving its design, usability, and overall flow to better align with the brand’s forward-thinking technology.

Project Goals

Redesign the website to improve UX and streamline the user journey
Create a visually appealing interface that reflects the tech-forward nature of LYTE’s products
Ensure mobile responsiveness and optimized load times for better user engagement
Simplify the site’s structure, improving accessibility and navigability

My Role

I took the lead in reimagining the website’s UX and UI:
Conducted user research to identify pain points in the current website’s design and functionality
Created wireframes and interactive prototypes to test and refine design solutions
Developed a new website structure that focused on user flow and information hierarchy
Designed a modern UI with updated visual elements, color schemes, and typography to align with LYTE’s innovative product line
Collaborated with the development team to ensure smooth implementation of design changes

Tools Used
Figma • Adobe XD • WordPress • Google Analytics • Hotjar (User Behavior Analysis)

Results
📈 +25% increase in website engagement within the first two months after launch
🔥 +30% improvement in user retention rate
💻 Enhanced mobile experience, with a 40% increase in mobile users interacting with key product pages
🚀 Positive client feedback on the improved UX, contributing to higher conversion rates and customer satisfaction

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