Social Design + Marketing – LYTE Technology

Client: LYTE Technology
Role: Lead Digital Designer
Deliverables: Social Media Strategy, Visual Branding, Ad Creatives, Campaign Templates

LYTE Technology creates high-performance PCs for gamers and content creators. I led a complete redesign of their digital presence to reflect the speed, style, and energy of their product line.

🧩 The Challenge

LYTE had a strong product but struggled to communicate its identity consistently across social channels. Their existing content lacked cohesion and visual impact, leading to underperforming engagement.

🎯 Project Goals

Build a cohesive, modern digital brand
Increase Instagram and TikTok engagement by 30%+
Develop reusable content templates for scalability
Support ongoing paid media campaigns with fresh creative

🎨 My Role

I led the visual strategy, content creation, and design execution across all social platforms:
Created branded templates for posts, stories, and reels
Designed paid media graphics for Facebook/Instagram Ads
Shot and edited TikToks aligned with emerging trends
Built internal brand guidelines for design consistency

🛠 Tools Used

Figma
Photoshop & Full Adobe Suite
Canva Pro
Google Workspace
Meta Ads Manager

📊 Results
+40% Instagram followers
+60% engagement across all posts
Top video campaign: 500k+ views
15% increase in sales during Q3 (in collaboration with marketing)

💬 Testimonial

“Gabriel transformed the way we show up online. Our brand feels unified and bold—exactly what we needed.”
— Caleb, Head of LYTE Technology